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In a nutshell, ideado helps clients find, develop and sell the Story of a Place
The story is the narrative of a place – city, district, market, building – that provides the context for its development and future success. It speaks of the users – the people who live, work and play in the place; the context – its location, market, spatial linkages, planning context, form, design and linkages between its various elements; its function – what it offers to its users, the role it must play in its context and the identity it must have or it to be successful. We believe this story needs to be authentic, viable, sustainable and marketable.